Schoolhouse Family Dentistry was originally a one-room schoolhouse. Hippo Marketing helped them create a new-school website that showcases their old-school service.

Schoolhouse Family Dentistry is located in Brighton, MI. Their practice was originally a one-room schoolhouse, known as the Bitten School, established in the mid-1800s. Schoolhouse Family Dentistry came to Hippo Marketing to create a website that communicated their message of state-of-the-art dental care with old-school service.

Web Design

Schoolhouse Family Dentistry had an old-school website that wasn’t mobile friendly. Today, everyone has smartphones with them, constantly communicating and looking for information. Hippo Marketing created a responsive website for Schoolhouse Family Dentistry that ensured their website would perform well on all devices.

The Schoolhouse Family Dentistry branding comes from their history as a one-room schoolhouse. Everything from the historic building, to the paint color and pictures on the walls influences their brand. Even the picture frames and furniture have a specific woodgrain! All of these elements ensured the design of their new website stayed consistent with their branding.


Considering the unique history of Schoolhouse Family Dentistry, stock photography featuring a typical dental practice was not going to work for them. To help communicate their brand messaging, Hippo Marketing captured staff photos, as well as photos and video of the building and state-of-the-art equipment, for use on their website and social media.