Inspiring the inspired with Creative Women.
Since their opening day in the fall of 1979, CW Interiors has grown to become a trusted member in the downtown Brighton Community. They pride themselves on the shopping experience that customers have come to know and enjoy. It's not just a store, but a personal experience. CW Interiors came to Hippo Marketing to create a website that communicates that message and a robust marketing campaign that would help convert admirers into customers.
CW Interiors had an old-fashioned website that wasn’t mobile friendly. Today, everyone has a smartphone, constantly communicating and looking for information. Hippo Marketing created a responsive website for CW Interiors that ensured their website would perform well on all devices.
CW Interiors’ branding is based in their evolution from a humble drapery business to experts in interior design. The latest styles and trends in interior decor and accessories influences their brand. Hippo Marketing pulled from these elements to ensure the design of their new website stays consistent with their branding.
To drive increased traffic to the CW Interiors website and to help improve SEO, Hippo Marketing set up an Interior Design blog on cwinteriors.net. The blog posts published here offer tips on home styling, DIY, statement pieces, and community events. To reach larger audiences, these blog posts are promoted on multiple social platforms.
Branding and Creative
Strong branding bridges the gap between how you want to be perceived and how your audience actually sees, thinks, and speaks about you. Hippo Marketing collaborated with CW Interiors to communicate their brand messaging through visual elements such as graphic design and photography.