Hippo Marketing gave this beauty school a well-deserved makeover.
The Brighton Institute of Cosmetology has been educating cosmetology students since 1965! All Brighton Institute of Cosmetology students receive both individualized instruction and exposure to necessary technical skills and equipment. Their mission is to provide quality education to their students so that they may be able to meet present and future demands of the beauty industry. The Brighton Institute of Cosmetology came to Hippo Marketing to create a website that communicated their message of state-of-the-art education with modern techniques for all aspects of the cosmetology industry.
Hippo Marketing created a website and a new logo for the Brighton Institute of Cosmetology that reflected their “beauty school” brand. Everything from the high quality photography to the color choices strengthen the Institute's brand. Brightoninstitute.net is home to program information, guest services, tuition, scholarships, and more. Their new website is responsive as well, making it user friendly and instantly accessible across all devices.
Being a cosmetology school, stock photography featuring generic hairstyles, skin, and nail beauty shots was not going to work for them. To help reinforce their brand, Hippo Marketing captured staff photos, as well as video of the staff and students working on clients, for use on their website and social media.
Branding and Creative
Strong branding bridges the gap between how you want to be perceived and how your audience actually sees, thinks, and speaks about you. Hippo Marketing communicates the Brighton Institute of Cosmetology’s brand messaging through visual elements including graphic design, photography, and video production. We continue to collaborate with the Institute on content and staff updates.