As behaviors and expectations of users and social platforms themselves continue to evolve, adapting and staying up-to-date on the newest trends continues to be the key to a successful social media marketing strategy.
Lots of social media myths exist and buying into them seriously undermines your brand's potential. Hippo Marketing is here to bust those myths and prepare you for a successful presence on these networks.
Visuals play a prominent role in social media marketing. Nowadays, social media networks are putting a larger emphasis on photo and video content. You want your social media pages to be filled with authentic, high-quality photos that are comment and share-worthy.
Having a presence on social media doesn’t necessarily mean you’re maximizing the benefits and using it effectively. Without visual content or strategy, even the most informative, true, and helpful works are left starving for attention.