Times are changing, and people are demanding better one-on-one social experiences. Users are spending more time on messaging apps and less time sharing posts on social feeds—which is why traditional in-feed posts won’t always cut it.
The fact is, social media platforms have experienced a shift in preference from public to private places. More people are turning to messaging to communicate with their family, friends, and even favorite brands.
According to a survey conducted by Twilio, 9 out of 10 respondents would like to use messaging apps to communicate with businesses. How can you capitalize on this trend? We created a few points to get you started.
Set up Facebook Messenger
The first thing you can to do get in the game is to enable Facebook Messenger for your business page. Being available to users where they are in a manner in which they’d like to engage will help them feel more confident about your brand.
After you enable Facebook Messenger, set up an instant reply for when a user sends you a message. This comes in handy when your business doesn’t have someone available to reply right away. You can set up a short greeting, discuss response times, or provide links to FAQs and resources that might be useful.
Add a plugin to your website
To show that your business is available on messaging apps, add a plugin to your website. Plugins will encourage visitors to reach you directly through messaging while they’re browsing your website.
Streamline personal conversations
When users reach out on social media with a question or complaint, attempt to move the conversation to a private space. You can resolve the issue faster when you can collect personal information and important details. It also shows your audience that your business values convenient, one-on-one interactions.
Get creative with campaigns
Contests are a great way to trigger engagement and interaction between your business and audience. It's likely that many of you have seen some success from holding contests on social media already.
As we mentioned before, people are shifting to communicating in private places. Your audience might be more apt to take part in contests and interact with your brand if you include a private messaging element in your campaign.
Put time into Facebook Messenger ads
If your audience uses Facebook Messenger frequently, put some time and money into Messenger ads. Messenger ads are designed to reach your audience by private message, making them more personal and intimate than other types of ads.
Since these ads are so private and direct, it’s important to be mindful of the content you’re delivering. Make sure these ads are helpful, actionable, and valuable to your audience. Sharing things like coupons and upcoming promotions are more useful than they are invasive and annoying.
Use Messenger ads to generate real, organic conversations with your audience. Encouraging conversations through ads can help your company have genuine experiences with users.
Over the last few years, chatbots have gained significant momentum. They’re known to streamline service and create better experiences on social media. Leveraging this tool could help you serve your audience in ways that are more convenient and efficient.
Chatbots can’t replace the personal conversations between two people, but they’re extremely effective for answering frequent questions and simple requests.
The social shift from public to private spaces will have an impact on consumer expectations throughout the upcoming years. Taking advantage of tools like Facebook Messenger, plugins available on your website, and chatbots will benefit your brand.
Contact us today to incorporate messaging into your digital marketing strategy.