Choosing a Brand Color

As a marketing agency, we know branding inside and out. Your brand is your identity, so it’s important that you’re sending the message you want. When building a brand, many different components come into play including typography, logo and website design, how your products are packaged, and even how and where you advertise. With so many different pieces coming together to form your brand identity, it’s easy to overlook the importance of color. 

Choosing your brand’s color scheme is essential to building your brand because different colors make people feel different emotions. Your audience’s perception of you and your company will be influenced by the colors you use in your branding. Having a clear idea of how you want your target audience to feel will help you hone in on the most imposing colors to choose for your brand. Here are a few tips to help you find the perfect brand color: 

Pinterest is always a great resource for inspiration. It’s full of colorful pins for you to browse. You can also check out boards with content from your niche. Use the colors and concepts you find on Pinterest as inspiration for an original concept that will help you stand apart from your competitors. Look back over the various things you’ve pinned and try to “pin down” the consistencies. What shows up over and over again? Are you selecting lots of bold colors or more pastels? These things will be your starting pointing for picking your brand’s color palette. 

Color pickers like Adobe Color CC or Coolors are tools that you can use to find a color and create a customized color palette. Play around with different colors and tones to create a unique color palette that reflects your brand and your brand’s values. Color is an effective tool to communicate your message to your audience. Something as simple as shading can influence how your target audience feels about your company. When choosing your brand color, keep in mind how you want your audience to think and feel about your brand. 

When it comes down to it, your brand color and color palette should be one that you actually like. Your brand is a reflection of who you are, so stay true to who you are! Don’t feel pressured by other companies in your industry to use a certain color. Always choose a color that you enjoy and feel properly expresses your values as a company. 

Once you’ve done all of your color research, it’s time to choose your color palette! We chose the color purple for our branding! It symbolizes ambition, creativity, vision, quality, and authenticity. At Hippo Marketing, we use a strategic blend of creativity and engineering to deliver measurable results. We dedicate our time to sharing your story, whatever it is.