Did you know that video content helps you engage your audience and improve brand recall among your clients? Of course you did! After all, video consumption is growing at an incredible rate. By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic (Vertical Measures, Webinar, 2017). If you want to take advantage of that traffic, you should be making videos that are relevant to your consumers. Create content that they care about, grabs their attention, and will inspire them to take action. Here are some types of videos to focus on in 2018:
Save time for both you and your customers by making a video (or video series) answering the questions your company gets asked the most.
Demonstrate your expertise with a video explaining the details of your products or service. 90% of users say that seeing a video about a product is helpful in the decision-making process.
How-To Videos are going to a powerful advertising and marketing tool in 2018! According to a 2017 Google study, 86% of users say they turn to YouTube to learn something new. That same study found "how-to videos earn the most attention of any content category on YouTube."
Create a video introducing yourself, your staff, and your company. This will help you maintain a positive reputation, build trust among your customer base, and keep your customers coming back.
No matter what type of business you run, credibility is an important factor to consider. Testimonials from real people who have used your service or products is a great way to provide credibility and trust among potential customers.
Video is a great way to showcase your brand’s personality and leverage customer engagement on your site. Hippo Marketing can help you create fun, helpful, and relative video content that will not only boost your Google search ranking but will also increase “dwell time” which is a big factor in Google's ranking algorithm.
Call Hippo Marketing today and let us help you build a winning video campaign for 2018.