Ever since 2007, when Facebook ads were first introduced, billboards and Facebook ads have been in fierce competition with each other. Businesses have had to make the decision between these two advertising options, and they've increasingly begun to recognize the power Facebook ads have over their traditional counterparts. Every time we meet with a potential marketing client, we get asked the same question: “Why should I pay for Facebook advertising when my billboards already reach hundreds of drivers every day?” Chances are, you’re reading this because you’ve asked yourself either the same or a very similar question. So, we’re going to share with you our top four reasons to make the switch from billboards to Facebook ads in 2018.
The price difference between billboards and Facebook ads can vary, but one thing remains constant: no matter your advertising budget, Facebook has a higher ROI. The average billboard ad can cost anywhere between $2,000 and $5,000 per month, and you have to pay an additional $2,000 to change the ad. Compare that to Facebook ads which can be purchased for as little as $100 a month, costs $0 to change the ad text and/or creative, and it becomes clear how Facebook gives you a better return on your investments. You can reach your target audience on Facebook at a fraction of the cost for a billboard ad!
Yet another advantage Facebook ads will give you over your competitors who are still advertising on billboards is the ability to target specific audiences. While you may be able to select your billboard location, that doesn’t guarantee that your ad will reach your core demographic. You may as well just throw your money in the trash. Facebook ads give you much more control over who sees your ads with audience targeting using demographics, interest categories, and much more. This way you can be absolutely sure that your money is being put to good use and your ads are reaching people who are actually interested in what your business has to offer!
One of the most important keys to a successful advertising campaign is being able to monitor how it’s performing and know where you may need to make adjustments. Billboards don’t have any way to determine how well your ad is performing, who’s actually seeing it, or who takes an action on your site as a result of that ad. Facebook ads provide you with powerful tracking tools which enable you to see exactly how your ad is performing. You can track how many clicks your ad received, the number of people your ad reached, as well as the total views, impressions, and conversions. And if your ad isn’t performing like you want it to, Facebook lets you easily change your ad creative, copy, and settings so that your ads are the most relevant they can be to your audience.
Engagement with your audience has been becoming increasingly important these last few years, and that isn’t going to change in 2018. Facebook ads give you the opportunity to strengthen your engagement with your audience in a way billboards never can. Each person who interacts with your ad, whether it’s with a click or a Like, can be invited by you to Like your Facebook Business Page. You can also reply to any comments on your ad which boosts engagement even more! Take the time to answer your customers’ questions, get personal, or direct them to helpful webpages. The only way you can get engagement through a billboard ad? Hoping to receive a phone call from someone who saw it.
If you want the most effective advertising platform with the highest ROI, Facebook is where you should be! You can change your ads at any time, get great engagement with your target audience, track how your ads are performing, and finely tune your audience targeting to ensure your ads are showing to those most likely to take action. And all at a much lower cost than billboard ads.
What are you waiting for? 2018 is the year to get smart about marketing, so contact Hippo Marketing today to learn how your business can kill the marketing game with Facebook advertisements!