Times are changing, and people are demanding better one-on-one social experiences. Users are spending more time on messaging apps and less time sharing posts on social feeds—which is why traditional in-feed posts won’t always cut it.
Nowadays, it's common for users to turn to social media to discover and buy new products. In fact, as many as 30% of consumers are saying they'd make a purchase on major platforms like Pinterest, Instagram, Twitter, or Snapchat.
The pay-to-play era on social media is in full effect. Businesses are increasing their social ad budgets and pushing out more content to reach larger audiences. In fact, one of every four Facebook Pages uses paid advertising. This rise in competition is forcing businesses to up their game.
How can your brand meet the new demand for transparency through social media? Make it a priority and use these tips to incorporate it into your strategy.
As behaviors and expectations of users and social platforms themselves continue to evolve, adapting and staying up-to-date on the newest trends continues to be the key to a successful social media marketing strategy.
To maximize your reach and utilize your budget efficiently, consider developing a hybrid strategy to reap the benefits of both an organic and paid strategy.
Lots of social media myths exist and buying into them seriously undermines your brand's potential. Hippo Marketing is here to bust those myths and prepare you for a successful presence on these networks.
According to a recent study, the world’s largest social media network is now less popular among teens than YouTube, Snapchat, and Instagram.
A common mistake we see clients making is mistaking boosted posts and Facebook ads for being one and the same. So, what’s the difference?