Located in Essexville, MI, Be Cool has been manufacturing aluminum radiators since 1998. Be Cool has grown to become the industry leader in cooling for specialty vehicles. Be Cool came to Hippo Marketing to build an e-commerce website and robust marketing campaign that would help convert visitors into customers.
Hippo Marketing created an ecommerce website for Be Cool that allowed them to sell directly to their audience. This site is home to hundreds of products. It provides users with a powerful product search, allowing them to filter based on year, make, and model to find the right cooling product for their vehicle.
When people are ready to purchase a high performance cooling product that won’t break the bank, they turn to Google. Hippo Marketing utilizes the Google Search Network to put Be Cool in front of a targeted audience, then we take advantage of the Google Display Network to retarget website visitors to keep the brand fresh in their minds.
To increase brand awareness, Hippo Marketing serves ads on multiple social media platforms based on specific keywords and audience targeting. We continually analyze and optimize the campaign to maximize ROI and sales driven by social media.
Branding and Creative
Strong branding bridges the gap between how you want to be perceived and how your audience actually sees, thinks, and speaks about you. Hippo Marketing communicates Be Cool’s brand messaging through visual elements including graphic design, photography, and video production. We continue to collaborate with Be Cool on the creation of product logos, print ads, clothing, and more.